A personal digital standard for a Hudson Valley real estate advisor — built so every listing she represents arrives on a surface that reads like a magazine, not a template. The standard DHV now extends to every agent who clears the DHV Team bar.
This case is DHV building for DHV. Felicity Taylor is a co-founder of Destination Hudson Valley and the lead of DHV Team at Corcoran Country Living. The creative engagement is real — the brief was real, the scope was real, the work shipped — but the relationship is not arm's-length, and we won't pretend it is.
We're including it as a case study because it's the most honest version of the pitch: this is what DHV builds for an agent. The same editorial register, the same craft discipline, the same finish. If you're an agent who meets our standard and wants a site like this, the work is on the table. It's already been proven once.
Felicity had been practicing luxury real estate in the Hudson Valley for nearly a decade. Five counties of active territory. Relationships with developers, architects, and clients who had already closed with her — sometimes more than once. Pitch decks (for 46 Idlewild, for 88 Minew) showed the level of creative sophistication her listings were already being treated with.
What she didn't have was a personal site that matched. Corcoran's agent pages are competent. They are not editorial. And everything Felicity was already doing operationally deserved a digital standard that reflected the rest.
The question was simple: what does a luxury agent site look like when the agent is already operating at brand scale?
The brand line we landed on — "the art of real estate, beautifully told" — captures the core promise: a curated, editorial treatment of the sale process, not a transactional one. The visitor arrives at a site that is working at magazine scale from the first pixel. The register is calm, confident, high-touch. It never shouts.
Three buyer personas drove the tone:
Across all three: taste, clarity, discretion. A process that doesn't feel transactional. A site that feels like it was made for people who notice quality.
Three clean strokes in the copper-rose accent — horizontal primary, stacked secondary, icon-only tertiary. Used sparingly. Typography does more of the work than the mark.
Canela Text Bold
High-personality serif. Editorial warmth. Italic emphasis. Set in the live site as headline and section-opening headline.
Montserrat Regular
Clean geometric sans. Ultra-legible. Light weight for narrative body, regular for navigation and UI elements.
Palette
Zeus
#1E1C1A
Alabaster
#E5DDD0
Tuatara
#7E6F61
Zorba
#A3A092
Swirl
#C4937E
Sage
#6B7A6D
Dark charcoal grounding the system. Warm alabaster as the paper. Deep taupe, sage-gray, and a single muted copper-rose accent. No bright saturation. Nothing glossy.
A long-form editorial home, segmented work-with-me, listing detail pages — calm, confident, never shouts.
The site is one output of the engagement. Behind it: cinematic listing hero videos, masonry galleries with lightbox, Calendly inquiry routing, Netlify forms, schema markup. Modern infrastructure; zero modern bloat. The register is calibrated to one job — make sophisticated buyers feel they have arrived somewhere they belong.
Each listing inherits the same creative engine — pitch deck, listing page, photography direction, and the 30-second spot that runs with every launch.
Each listing detail page: cinematic hero video, narrative copy, photography direction, schema markup.
In Motion · Across the Feed
Listing announcements, milestones, year-in-review — the brand applied as motion across the feed, at every cadence the calendar demands.
Watch · The 88 Minew Sold Launch
A property's full launch sequence — sound on.
The Spot · 30 seconds
"Where Art and Soul Collide." — 30-second spot, cut for digital + cinema distribution.
The agent-site category is full of three problems: template platforms (Placester, Luxury Presence) that all look the same, brokerage-issued pages that carry no personal identity, and one-off sites built by local shops that never graduate from the 2015 aesthetic.
FelicityTaylor.realtor answers each:
The math is the same as every other DHV engagement: the creative standard is set once, then every asset the agent touches downstream — listing launches, social posts, broker decks — lives inside that system. The site isn't the end. It's the posture.
DHV Team is small, and stays small. The agents inside it work with the same creative infrastructure Felicity does — a personal site at magazine register, listing pages treated as editorial features, photography direction, and the Creative Services engine running behind each launch.
Or if you're a brand-aware seller, developer, or agent outside DHV and want the same caliber of creative work — the Creative Services door is also open.
